GO COPPOLA 2020 CAMPAIGN
Go Coppola 2020 Campaign Creative Director: Mauro Situra Artistic Director: Roberto Farruggia Talent: Cristina Marino Ph: Nicholas Fols Styling: Luca...
Continue reading06/10/2013
Twenty-five years dedicated to fashion magazines.
For this F/W 2014 season, Mauro Situra, artistic spokesperson for Go Coppola, presented a truly glamorous concept, dedicating cuts and hairstyles to the 25 years of Italian and international fashion magazines from which he extrapolated the most beautiful pictures that inspired the trends for this season:
– Well-defined, clean, compact short cuts.
– Medium-length cuts with soft, thick volumes that evoke the Grunge style.
– Innovative, squared long cuts full of body.
Color goes counter-current: what was light is now dark and vice versa. Warm brown and reddish blonde are featured.
Blow-drying seems casual but is actually refined and well-defined to create a natural, not contrived effect.
Go Coppola interprets hairstyling with a modern vibe.