50th Anniversary

In 2017, to celebrate 50 years of Aldo Coppola, Timeless Beauty was created: a manifesto-book and an exhibition recounting half a century of research, innovation, and profound respect for natural beauty. A special project conceived and curated by Aldo Coppola Jr., brought to life within the spaces of the Triennale di Milano.

The exhibition was designed as an open and inclusive journey, remaining on display for two months with free admission, offering inspiration to all present and future generations of hairdressers, creatives, and beauty enthusiasts. A gesture deeply aligned with Aldo’s philosophy: to share, to educate, to leave a lasting trace.

Timeless Beauty is not simply a celebratory book.
It is a journey through images, gestures, techniques, and visions that transformed hairstyling into an artistic language. It tells the evolution of a method, the birth of intuitions that became a legacy, and the continuous encounter between fashion, design, nature, and culture.

Turning its pages means stepping into a story that does not look only to the past, but continues to speak to the present and the future.

A story made of hands that create, of beauty that endures, of ideas that never stop evolving.