aldo coppola advertising campaign 2013
How is it possible that Aldo Coppola manages to give us a new image of femininity each year without ever...Continue reading
Coinciding with the celebration of its 50th anniversary, Aldo Coppola, a leading company in the hairstyling and wellness field, presents the new look of its homepage. Faster browsing and a more intuitive format were the key parameters for the restyling of the www.aldocoppola.com website that not only meets these technological requirements, but also has a mobile-friendly layout that adapts to any device while preserving the browsing experience, even on smartphones and tablets.
Aldo Coppola Jr, CEO of Aldo Coppola, said, “Our mission has always been to put customers first, and our website has to follow that same perspective. Everyone — from professional hairstylists and fashion customers to our salon customers — deserves a positive experience browsing the Aldo Coppola website, exploring and discovering the countless aspects of our world and having access to content, wherever they are and at any time. That’s why we redesigned the entire website to ensure that we deliver a consistent brand experience, regardless of the device used by users.”
The website, entirely created in WordPress in cooperation with IGenius, welcomes the visitor to the Aldo Coppola world. Its refined color scheme of black, white and red is based on the hues that best describe the brand identity. An opening video presents the 2017 press campaign featuring the hairstyles created by Monica Coppola and Stefano Lorenzi and immortalized by Giovanni Gastel. Scrolling through the home page with an intuitive menu you enter the different sections of the website showing the various services and products of the Aldo Coppola world, where slides of striking full-screen images introduce the user to a stylish universe combining the heritage of the brand and its distinctive technical-artistic innovation.
The brand’s social channels, which are very visible on the home page, were inserted to facilitate interaction and the sharing of content with users.
All this was done in view of a new e-commerce section which will debut in a few months to allow customers to quickly, easily and securely purchase products in the comfort of their homes.
The Aldo Coppola universe – from its directly owned ateliers to numerous franchise locations throughout Italy, from the Academy with advanced training programs to the Agency that offers hair and makeup services with a unique freelance portal, as well as the hair products and the Go Coppola franchising world – is a multitude of content and proposals that appeals to a vast range of viewers.
Aldo Coppola looks to the future, speaking a rapid, immediate and striking visual language through this new website that is part of a project aimed at a modern target.