milan fashion week s/s 2012
KRISTINA TI: FOLK AND ROMANTICISM Understated elegance and chic Parisian-style women were the inspiration for the show. The makeup and...Continue reading
ALDO COPPOLA SUPPORTING THE ITALIAN LEAGUE FOR THE FIGHT AGAINST CANCER
Aldo Coppola and LILT, the Italian League for the Fight against Cancer, share the same mission: take care of women by raising awareness of the importance of breast cancer prevention.
From this principle the collaboration in support of the Pink Ribbon Campaign was born together with the pink version of the iconic Black Line product line: the Aldo Coppola Pink Line Limited Edition is the haircare line dedicated to the care of skin and hair born from the combination of nature and technology.
These formulations are the result of the most advanced cosmetic research, including raw materials of natural origin and specific multivitamin complexes such as vegetable oils and sugars together with extracts of medicinal plants characterizing the different dermo-cosmetic treatments, each aimed at a specific action: nutrition, hydration, deep restructuring, color protection, anti-aging and fall.
On the packaging of the product there is a QR code to provide access to a landing page where the Aldo Coppola Pink Line initiative for LILT is specifically illustrated. The brand was in fact sponsor of the first stage of the LILT Mobile Space in Milan, with the function of making the prevention itinerant and capillary offering the opportunity to receive a free breast exam to hundreds of women.