REAL TIME SS 2026 – KEEP IT REAL

27/02/2026

On Sunday, February 22, the Teatro Lirico Giorgio Gaber in Milan provided the setting for Keep It Real, the presentation show of the GO Coppola Spring/Summer 2026 Collection. For one day, the theatre became a space of expression where cut, colour and styling narrated a conscious return to one’s true essence. Guiding the audience through this journey was Greta Zuccarello, host of the Real Time show and testimonial of the latest GO Coppola campaign, an authentic presence fully aligned with the message of the collection.

The entire vision stems from a principle both simple and profound: to listen, to understand and to translate a person’s identity into shape, colour and movement. On stage, Mauro Situra interpreted this idea through the cut, creating a contemporary layering, structured yet light, composed of levels that interact without overlapping. A line designed to enhance the face, guide movement and maintain a natural sense of balance.

Colour, signed by Melania Severgnini, further amplified this research. The soft yet vibrant Copper Red, warmed by Shatush henna, brought depth and luminosity, while the bold, graphic Blonde concentrated energy on the fringe, transforming it into a focal point that enhances what already exists.

Styling, curated by Roberto Farruggia, unfolded through a light, almost imperceptible gesture, enriched by the ranunculus flower. Introduced as a symbolic detail, the ranunculus, representing renewal and new energy, turned the hairstyle into a subtle sign of rebirth.

Summing up the spirit of the show was a phrase embroidered on Mauro Situra’s coat: “I AM BECAUSE WE ARE.” A principle that captures the soul of the collection, reminding us that identity is always born from shared exchange.