“You define yourself” is the claim that identifies the Shatush brand campaign.

Roberto Farruggia, famous Aldo Coppola hairstylist, took care of the artistic direction of the campaign aiming to enhance authentic beauty. Outstanding testimonial is the model and entrepreneur Viky Varga.

The Shatush woman is immortalized in a succession of iconic shots where the infinite shades of color, given by the shatush technique, express the freedom of being able to define one’s identity. Without schemes. Without rules. Simply by being yourself.