THE AGENCY ALDO COPPOLA FOR GIORGIO ARMANI PRIVÉ SS 26 FASHION SHOW

03/03/2026

Armani Privé Translates Jade into Haute Couture for Spring-Summer 2026

With “Jade,” Armani Privé debuts in Paris with the Spring Summer 2026 Haute Couture collection the first following the passing of Giorgio Armani. Leading the couture creative direction of the Milanese Maison is Silvana Armani, who presents an intense and symbolic runway show, transforming jade into a contemporary sartorial language.

An ancient and powerful material, jade has accompanied humanity for over seven thousand years, gradually acquiring meanings linked to power, spirituality, and formal perfection. A profound cultural heritage that becomes the narrative core of the collection.

The Vision of “Jade” Reflected in the Hairstyles by Roberta Bellazzi

Completing the vision of Armani Privé is the creative touch of Roberta Bellazzi for The Agency Aldo Coppola. Hair becomes a true protagonist on the runway: fluid, luminous, and light, sculpted with harmony to follow every movement of the silhouette. Refined updos and delicate textures recall freshly blossomed buds, while green reflections and natural shades echo the precious stone that inspires the collection. Every detail is designed to evoke balance and lightness. The hairstyles minimalist and contemporary enhance the sense of ethereal and sophisticated femininity, perfectly aligned with the collection’s fluidity and timeless elegance.