The 44th edition of Cosmoprof, the world’s most important cosmetics and beauty products show, concluded yesterday.
Once again, the presence of the Aldo Coppola brand was a prestigious artistic moment with its personal interpretation of beauty, and also an important communication event.
Many new things were presented for 2011.
Two new concept shows were attended by 1,200 spectators on location and 9,000 more viewers through live streaming on the Internet. The striking shows were divided into various segments dedicated to new creative and artistic expressions presented by Monica Coppola, Adalberto Vanoni and Stefano Lorenzi and inspired by nature and light, the elements behind the Hair Therapy concept. A Natural Hair Care service was specially created to offer customers custom-tailored formulas composed of natural elements such as Amla Oil, essential oils, regenerating mud, and, last but not least, an olive extract acidifier. Applied to the hair and carefully massaged, these formulas solve any problem — from dry hair to oily scalp and dandruff — and make the hair glossy and healthy.
Nature and Beauty combined with research and creativity was the Aldo Coppola message during the last Cosmoprof 2011.
A 350 square meter stand designed by famous architect Simone Micheli based on a concept by Aldo Coppola Jr. was dedicated to the exclusive Biodry natural styling service, an innovative accessory with a special system that channels hot air directly to the hands of the stylist who can use his or her creativity to style the hair without stressing it. This system reduces noise by 50%, makes the style last longer, and uses 60% less energy compared to ordinary hair dryers.
Biodry, combined with Aldo Coppola Hair Therapy treatments, is a revolutionary hair care system available in all Aldo Coppola salons.
A multimedia area presented the new Aldo Coppola and Shatush product lines as well as news from the Aldo Coppola Academy, the Go Coppola Academy, and Global Services franchising, the unique co-partnership system.
All these things demonstrate the strength of a group known for its research, unity, and passion that is recognized and appreciated worldwide.