CELEBRATING THE 170TH ANNIVERSARY OF RIVA AND THE 50TH ANNIVERSARY OF SUNRIVA

29/06/2012

An intense, extraordinary adventure took place for one of the most famous yacht brands in the most striking location between Monte Carlo and Saint Tropez. Riva, owned by Ferretti Group, was the protagonist of several events that celebrated its history and presented new development strategies.

The event started out on Friday, June 29, from the Monte Carlo Port and moved to St. Tropez to celebrate the occasion that evening in the striking setting of the dam in the old harbor. Riva ship-owners from around the world got an exclusive preview of the new Riva 63′ Virtus. The prestigious “Beautiful Sixties” gala dinner took place on June 30 at the Monte Carlo Beach, an authentic institution of the Société des Bains de Mer since 1940. It was an occasion to celebrate the 50th anniversary of Acquarama and the wonderful 90th birthday of Engineer Carlo Riva.

Finally, the “Acquarama Parade” took place on Sunday July 1, in front of the Monaco Yacht Club, headed by their inventor Carlo Riva.

The Aldo Coppola brand appearing on all advertising for the event and on the Riva Trophy flags along with the presentation of the AC Sun Care line gifted to all participants consolidated the excellent partnership between Riva and Aldo Coppola. Presence of the brand and partnership were also visible inside the prestigious Monaco Yacht Club which for the first time in its history welcomed an Italian brand.

The many unforgettable moments were enhanced by the added value of the Aldo Coppola brand.