HAIR IC.ONE took place in Milan on the 27thof October and for the first time all the L’Oréal brands were involved at the same time in a unique show that revealed all the future trends of the hair fashion of the upcoming 2020.
Aldo Coppola has identified all the five brands that through various contaminations give birth to the artistic journey that has seen L’Oréal and Aldo Coppola partners for more than 30 years.
Monica Coppola and Stefano Lorenzi worked on the stage in front of more than 5000 people telling the story of a woman who finds her true nature.
Thanks to unique dresses and outstanding hairstyles Aldo Coppola told the story of the elegance of haute couture of L’Oréal Professionnel, the traditional character of Shu Uemura, the tribe essence of Redken, the dynamism of Matrix and the freshness of Kérastase managing to match all these personalities in the unique and essential icon of the woman. Simply herself, walking proud on the sound of “Nessun Dorma”
An emotional performance that once again was able to make souls vibrate.