The Redken Power Show took place on Sunday 6 November, a unique event that welcomed over 700 hairstylists at the Congress Hall of Riccione to live a day rich of emotion.

Stefano Lorenzi, Aldo Coppola Creative Director, and Mauro Situra, GO Coppola Artistic Director, took the Palariccione stage to talk about the real power we own, that is the power of the future.

“The Power of Future” is about the tomorrow, a world where men and women will find their essence and will be together connected by their Humanity. A story of love and hope made real by Stefano and Mauro through unique shapes and proportions.

Ten looks telling a future that is not here yet but already lives within us.

Research, care for the details, style and innovation are the values shared by Aldo Coppola and Redken. On the occasion of this magical event, the two brands confirmed the excellence of a partnership that has been lasting for over 40 years and never ceases to excite.